Studies conducted by organizations in many countries continue to prove that outdoor advertising is one of the key tools for changing and shaping consumer preferences for a particular product or service.
We share the results of national car advertising survey by Arbirtron.
71% of drivers often notice (37% always) messages on roadside billboards.
58% see a billboard and show interest in an ongoing event.
56% tell a friend or family member that they saw a funny advertisement.
26% note the website or physical address provided.
68% decide whether to buy or not being in the car.
75% are motivated to visit a particular store that day because they saw an outdoor advertising message
Outdoor advertising determines the actions of your clients:
they notice, are interested, tell, note and make decisions!
OUTDOOR ADVERTISING PROMOTES ACTIONS!