A study FACEBOOK BUSINESS 2019 showed that outdoor advertising and Facebook fit together perfectly!
Find out for yourself by reading more research facts:
With the proliferation of smartphones, outdoor advertising has become more noticeable - 70% of people aged 18 and over 18 in the UK say they notice outdoor advertising at least once a week.
In the US, nearly 4 out of 10 adults surveyed (38 percent) say they visited a Facebook page or posted a Facebook post after seeing an outdoor advertisement, while 25 percent said they posted it on Instagram.
The study found that while outdoor advertising was effective in reaching existing buyers of Les 2 Vaches than Facebook advertising.
Comparing different ways of advertising the most effective way is to combine both channels of advertising: Facebook and outdoor advertising, as the percent of combining has been 13% more effective than expected.
Facebook and outdoor advertising have been found to have a much greater chance of reaching these younger audiences than television advertising and printed ads (newspapers, flyers, booklets, etc.).
